Project Name
Malibu
Malibu
Do Whatever Tastes Good
Do Whatever Tastes Good
Do Whatever Tastes Good
Role: Creative Excellence Manger, Bacardi
Role: Creative Content Director, Pernod Ricard
Role: Creative Content Director, Pernod Ricard
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Launched in 2021, Malibu's Do Whatever Tastes Good brought the feeling of summer to life through a new master brand campaign that re-invigorated every touchpoint of this nostalgic favorite. Spanning a new hero spot directed by music-video legend, Dave Meyers, and multiple product launches including Malibu's new ready-to-drink cocktail line and Malibu Peach, Do Whatever Tastes Good became the best-performing campaign in Pernod Ricard history.
Launched in 2021, Malibu's Do Whatever Tastes Good brought the feeling of summer to life through a new master brand campaign that re-invigorated every touchpoint of this nostalgic favorite. Spanning a new hero spot directed by music-video legend, Dave Meyers, and multiple product launches including Malibu's new ready-to-drink cocktail line and Malibu Peach, Do Whatever Tastes Good became the best-performing campaign in Pernod Ricard history.
Malibu
Do Whatever Tastes Good
Role: Creative Content Director, Pernod Ricard
2021
Launched in 2021, Malibu's Do Whatever Tastes Good brought the feeling of summer to life through a new master brand campaign that re-invigorated every touchpoint of this nostalgic favorite. Spanning a new hero spot directed by music-video legend, Dave Meyers, and multiple product launches including Malibu's new ready-to-drink cocktail line and Malibu Peach, Do Whatever Tastes Good became the best-performing campaign in Pernod Ricard history.
Results
+3.9 pts
purchase intent
+3.7 pts
household penetration
#2
paid media ROI, Pernod Ricard USA
Results
+3.9 pts
purchase intent
+3.7 pts
household penetration
#2
paid media ROI, Pernod Ricard USA
Results
+3.9 pts
purchase intent
+3.7 pts
household penetration
#2
paid media ROI, Pernod Ricard USA
Awards
2023 - ARF David Ogilvy Awards - Gold, Food & Beverage
Credits
Creative: Wieden + Kennedy London
CD: Anna Arnell, Paddy Treacy, Tom Bender
Creatives: Katy Edelsten & Rachel Clancy, Aleks Atanasovski & Hannah Young
Producer: Ricard Adkins
Account: Laura Jacobs, Marlon Ge
Welcome to Malibu
Director: Dave Meyers
Production: Radical Media
Director of Photography: Scott Cunningham
Product Photography: Jack Strutz
Peach Product Photography: Chelsea Kyle
3D Animation: Fatking
Awards
Creative - We Believers
2023 - ARF David Ogilvy Awards - Gold, Food & Beverage
2023 - ARF David Ogilvy Awards - Gold, Food & Beverage
Credits
Creative - We Believers
Production - Imprint Projects
Social - Team
Creative: Wieden + Kennedy London
CD: Anna Arnell, Paddy Treacy, Tom Bender
Creatives: Katy Edelsten & Rachel Clancy, Aleks Atanasovski & Hannah Young
Producer: Ricard Adkins
Account: Laura Jacobs, Marlon Ge
Welcome to Malibu
Director: Dave Meyers
Production: Radical Media
Director of Photography: Scott Cunningham
Product Photography: Jack Strutz
Peach Product Photography: Chelsea Kyle
3D Animation: Fatking
Creative: Wieden + Kennedy London
CD: Anna Arnell, Paddy Treacy, Tom Bender
Creatives: Katy Edelsten & Rachel Clancy, Aleks Atanasovski & Hannah Young
Producer: Ricard Adkins
Account: Laura Jacobs, Marlon Ge
Welcome to Malibu
Director: Dave Meyers
Production: Radical Media
Director of Photography: Scott Cunningham
Product Photography: Jack Strutz
Peach Product Photography: Chelsea Kyle
3D Animation: Fatking
Related Projects
Malibu - Clock Off
