Project Name
Kahlúa
Kahlúa
Stir Up
Stir Up
Stir Up
Role: Creative Excellence Manger, Bacardi
Role: Creative Content Director, Pernod Ricard
Role: Creative Content Director, Pernod Ricard
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Breathing new life into the world's #1 coffee liqueur with a healthy does of Mexican-inspired melodrama. Inspired by the telenovelas of Mexico and starring the other global superstar from Veracruz, Salma Hayek, our Stir Up campaign brought authenticity and excitement to a bar cart staple.
Breathing new life into the world's #1 coffee liqueur with a healthy does of Mexican-inspired melodrama. Inspired by the telenovelas of Mexico and starring the other global superstar from Veracruz, Salma Hayek, our Stir Up campaign brought authenticity and excitement to a bar cart staple.
Kahlúa
Stir Up
Role: Creative Content Director, Pernod Ricard
2023
Breathing new life into the world's #1 coffee liqueur with a healthy does of Mexican-inspired melodrama. Inspired by the telenovelas of Mexico and starring the other global superstar from Veracruz, Salma Hayek, our Stir Up campaign brought authenticity and excitement to a bar cart staple.
Results
+3 pts
brand awareness
+11 pts
purchase intent
#1
paid media ROI, Pernod Ricard USA
Results
+3 pts
brand awareness
+11 pts
purchase intent
#1
paid media ROI, Pernod Ricard USA
Results
+3 pts
brand awareness
+11 pts
purchase intent
#1
paid media ROI, Pernod Ricard USA
Awards
2024 British Arrows, Gold - 15 sec commercial
2024 Kantar Creative Effectiveness - Digital/Social
2024 ARF David Ogilvy Awards, Silver - Brand Transformation
2024 ARF David Ogilvy Awards, Bronze - Food & Beverage
Credits
Agency: Wieden+Kennedy London
CD: Phillipa Beaumont, Freddy Taylor
Creatives: Hannah Fortune, Chelsea Thorley
Producer: Aurelie Gonnage Livera
Stir Up
Director: Rodrigo Valdes
Production: Birth
Producer: Dominic Wilcox
EP: Kate Elson
DOP: Arnau Valls Colomer
Prod Design: Jose Tirado
Editor: Sam Bould
Sound: 750 MPH
VFX and Grade: Time Based Arts
Stills / Drinks Motion
Production: The Forge
Photographer / Director: Nick Rees
Agent / Producer: Waldo Wilkinson
Retouching: Stanley’s Post, Tash Parsons & Pete Stedman
Post Producer: Jack Gillespie
Lead retouch: Jean-Michel Massey
Awards
Creative - We Believers
2024 British Arrows, Gold - 15 sec commercial
2024 Kantar Creative Effectiveness - Digital/Social
2024 ARF David Ogilvy Awards, Silver - Brand Transformation
2024 ARF David Ogilvy Awards, Bronze - Food & Beverage
2024 British Arrows, Gold - 15 sec commercial
2024 Kantar Creative Effectiveness - Digital/Social
2024 ARF David Ogilvy Awards, Silver - Brand Transformation
2024 ARF David Ogilvy Awards, Bronze - Food & Beverage
Credits
Creative - We Believers
Production - Imprint Projects
Social - Team
Agency: Wieden+Kennedy London
CD: Phillipa Beaumont, Freddy Taylor
Creatives: Hannah Fortune, Chelsea Thorley
Producer: Aurelie Gonnage Livera
Stir Up
Director: Rodrigo Valdes
Production: Birth
Producer: Dominic Wilcox
EP: Kate Elson
DOP: Arnau Valls Colomer
Prod Design: Jose Tirado
Editor: Sam Bould
Sound: 750 MPH
VFX and Grade: Time Based Arts
Stills / Drinks Motion
Production: The Forge
Photographer / Director: Nick Rees
Agent / Producer: Waldo Wilkinson
Retouching: Stanley’s Post, Tash Parsons & Pete Stedman
Post Producer: Jack Gillespie
Lead retouch: Jean-Michel Massey
Agency: Wieden+Kennedy London
CD: Phillipa Beaumont, Freddy Taylor
Creatives: Hannah Fortune, Chelsea Thorley
Producer: Aurelie Gonnage Livera
Stir Up
Director: Rodrigo Valdes
Production: Birth
Producer: Dominic Wilcox
EP: Kate Elson
DOP: Arnau Valls Colomer
Prod Design: Jose Tirado
Editor: Sam Bould
Sound: 750 MPH
VFX and Grade: Time Based Arts
Stills / Drinks Motion
Production: The Forge
Photographer / Director: Nick Rees
Agent / Producer: Waldo Wilkinson
Retouching: Stanley’s Post, Tash Parsons & Pete Stedman
Post Producer: Jack Gillespie
Lead retouch: Jean-Michel Massey
Related Projects
Kahlúa x Dunkin
