Project Name
Pendleton Whisky
Pendleton Whisky
Brand Renovation
Brand Renovation
Brand Renovation
Role: Creative Excellence Manger, Bacardi
Role: Senior Design Lead, Proximo Spirits
Role: Senior Design Lead, Proximo Spirits
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After acquiring Pendleton in 2018, PROXIMO Spirits had high hopes for the Canadian whisky that had established itself as an icon of American rodeo culture. Our mission: to reinvigorate the brand identity, without alienating its core audience. The solution: a deep dive into rodeo culture and a pack and identity that honored the traditions of rodeo, while modernizing it to match the grit and energy of the sport.
After acquiring Pendleton in 2018, PROXIMO Spirits had high hopes for the Canadian whisky that had established itself as an icon of American rodeo culture. Our mission: to reinvigorate the brand identity, without alienating its core audience. The solution: a deep dive into rodeo culture and a pack and identity that honored the traditions of rodeo, while modernizing it to match the grit and energy of the sport.
Pendleton Whisky
Brand Renovation
Role: Senior Design Lead, Proximo Spirits
2019
After acquiring Pendleton in 2018, PROXIMO Spirits had high hopes for the Canadian whisky that had established itself as an icon of American rodeo culture. Our mission: to reinvigorate the brand identity, without alienating its core audience. The solution: a deep dive into rodeo culture and a pack and identity that honored the traditions of rodeo, while modernizing it to match the grit and energy of the sport.
Credits
Identity, Packaging, Design - Safari Sundays
CD - Adam Walko
Awards
Creative - We Believers
D&AD Pencil
D&AD Pencil
Credits
Creative - We Believers
Production - Imprint Projects
Social - Team
Identity, Packaging, Design - Safari Sundays
CD - Adam Walko
Identity, Packaging, Design - Safari Sundays
CD - Adam Walko
Related Projects
Kraken - Brand Renovation
