Project Name
Kraken Rum
Kraken Rum
Brand Renovation
Brand Renovation
Brand Renovation
Role: Creative Excellence Manger, Bacardi
Role: Senior Design Lead, Proximo Spirits
Role: Senior Design Lead, Proximo Spirits
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Taking a legend to new heights, from a new campaign to point-of-sale. We dove deep into the lore of the beast, tapped into fellow fandoms, and made sure everyone knew: The Kraken is real.
Taking a legend to new heights, from a new campaign to point-of-sale. We dove deep into the lore of the beast, tapped into fellow fandoms, and made sure everyone knew: The Kraken is real.
Kraken Rum
Brand Renovation
Role: Senior Design Lead, Proximo Spirits
2019
Taking a legend to new heights, from a new campaign to point-of-sale. We dove deep into the lore of the beast, tapped into fellow fandoms, and made sure everyone knew: The Kraken is real.
Awards
2020 Shop! Awards - Outstanding Merchandising, Bronze
Credits
Creative Agency - THAT
CD - Ryan Price and Nathan Phillips
A Tale Well Told
Director - Jared Knecht
Director of Photography - Bjorn Charpentier
Production - m ss ng p eces
Location Production - Catatonia Films
Warning: Take Cover Bumper
Creative Director - Greg West
Production - EI Digital, Dead As We Know It
Retail Display
Creative Director - Greg West
Design & Production - BISH Display
Awards
Creative - We Believers
2020 Shop! Awards - Outstanding Merchandising, Bronze
2020 Shop! Awards - Outstanding Merchandising, Bronze
Credits
Creative - We Believers
Production - Imprint Projects
Social - Team
Creative Agency - THAT
CD - Ryan Price and Nathan Phillips
A Tale Well Told
Director - Jared Knecht
Director of Photography - Bjorn Charpentier
Production - m ss ng p eces
Location Production - Catatonia Films
Warning: Take Cover Bumper
Creative Director - Greg West
Production - EI Digital, Dead As We Know It
Retail Display
Creative Director - Greg West
Design & Production - BISH Display
Creative Agency - THAT
CD - Ryan Price and Nathan Phillips
A Tale Well Told
Director - Jared Knecht
Director of Photography - Bjorn Charpentier
Production - m ss ng p eces
Location Production - Catatonia Films
Warning: Take Cover Bumper
Creative Director - Greg West
Production - EI Digital, Dead As We Know It
Retail Display
Creative Director - Greg West
Design & Production - BISH Display
Related Projects
Packaging + Innovation
