Project Name

Tequila Cazadores

Tequila Cazadores

Real Tequila for Real People

Real Tequila for Real People

Real Tequila for Real People

Role: Creative Excellence Manger, Bacardi

ROLE: Creative Excellence Manger, Bacardi

ROLE: Creative Excellence Manger, Bacardi

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A new brand platform for an authentic tequila with a simple message: we're no bullsh*t. This is not the tequila brand for those persuaded by vanilla white boys riding motorcycles into the sunset, or reality stars from Calabasas. This is Real Tequila For Real People.

A new brand platform for an authentic tequila with a simple message: we're no bullsh*t. This is not the tequila brand for those persuaded by vanilla white boys riding motorcycles into the sunset, or reality stars from Calabasas. This is Real Tequila For Real People.

Tequila Cazadores

Real Tequila for Real People

ROLE: Creative Excellence Manger, Bacardi

2021

A new brand platform for an authentic tequila with a simple message: we're no bullsh*t. This is not the tequila brand for those persuaded by vanilla white boys riding motorcycles into the sunset, or reality stars from Calabasas. This is Real Tequila For Real People.

Credits

Creative - BBDO New York
Creative Director - Victor Roa
Illustration - Sergio Sánchez Santamaría
Lifestyle Photographer - Ture Lillegraven
Product Photographer - Marcus Nilsson

Awards

Creative - We Believers

D&AD Pencil

D&AD Pencil

Credits

Creative - We Believers
Production - Imprint Projects
Social - Team

Creative - BBDO New York
Creative Director - Victor Roa
Illustration - Sergio Sánchez Santamaría
Lifestyle Photographer - Ture Lillegraven
Product Photographer - Marcus Nilsson

Creative - BBDO New York
Creative Director - Victor Roa
Illustration - Sergio Sánchez Santamaría
Lifestyle Photographer - Ture Lillegraven
Product Photographer - Marcus Nilsson

Related Projects

Packaging + Innovation

Stillhouse - Brand Relaunch

Stillhouse - Brand Relaunch

© WYDE, LLC 2025

© WYDE, LLC 2025

© WYDE, LLC 2025